Nutella Peanut: the peanut cream that revolutionizes Ferrero

Updated June 23, 2025 by Elisa Branda

Sixty years of history, an unmistakable taste and millions of fans around the world. But this time Ferrero changes course: it is born Nutella Peanut, the first real variant of the famous hazelnut and cocoa spread. A piece of news that immediately went around the world, and that could change forever the way we think about breakfast... and not only.

This new version will initially be available only in the United States, starting in spring 2026, but the excitement is already global. I'll tell you everything you need to know about this launch, the differences with classic Nutella, the production background and possible future developments. Ready to discover it with me?

What is Nutella Peanut

Nutella Peanut is the new Ferrero spreadable cream that combines the creaminess of the original Nutella al strong flavor of roasted peanuts. This is not a simple peanut butter, but a completely new formula, which maintains the cocoa and hazelnuts, but adds a peanut note that revolutionizes the taste experience.

“We didn’t want to create another peanut butter. Cocoa is still part of the formula for that very reason,” explained Seth Gonzalez, Senior Director Marketing Nutella.

Why it is a historic turning point

Ferrero has always defended its original recipe with determination. For this reason, this is considered a epochal turning point: Is the first official variant of the Nutella for over 60 years. And this is just the beginning: if Nutella Peanut is successful, many other versions could follow.

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Ingredients and differences with classic Nutella

Here's a direct comparison between the two versions:

Where will it be produced?

Nutella Peanut will be produced in the Ferrero plant in Franklin Park, Illinois, where the company has invested 75 million dollars to support this innovation. The plant will be strengthened with new hires and machinery dedicated exclusively to the new cream.

Market Targets: Why Nutella Peanut Was Born

The intent is to to definitively conquer the North American market, where peanut butter is a true institution. Combining the fame of Nutella with a beloved ingredient like peanuts is a precise strategy, aimed at attracting both long-time fans and new consumers.

“Our momentum here has never been stronger,” said Michael Lindsey, president of Ferrero North America.

How the taste changes

Are you wondering if the flavor changes radically? The answer is: yes, but not too much. The presence of toasted peanuts adds an intense, toasted and slightly salty note, which balances the classic sweetness of Nutella. The texture remains velvety, but the aroma is more complex.

Organoleptic profile

• Appearance – Light brown, shiny
• Bouquet – Hazelnut, cocoa, peanuts
• Taste – Sweet, creamy, with a toasted aftertaste
• Persistence – Medium-high

A new ritual to spread

Nutella Peanut lends itself to new ideas of use. In addition to the classic bread and biscuits, try spreading it:

• on pancakes and waffles
• on sliced ​​banana or apple
• inside homemade croissants
• on top of the dry biscuits

The result? A snack that combines energy and gluttonyThe combination of cocoa and peanuts is addictive.

Is Nutella Peanut good or bad?

Like any spreadable product, it should be consumed in moderation. But it is interesting to note that the Peanuts are rich in plant-based proteins and good fats. The presence of cocoa, combined with sugars, makes the cream a suitable food for breakfast or snacks, but not for excessive use.

Estimated nutritional values ​​(per 100 g)

Will Nutella Peanut arrive in Italy too?

At the moment there are no plans for a European distribution, but it is not excluded that the American success could bring the new taste also in Italian supermarkets. Ferrero is closely monitoring public reactions, and may expand production on a global scale.

How could we receive it in Italy?

In Italy, where Nutella is a true symbol, reactions could be mixed. There are those who will remain faithful to the original, but also those who will appreciate the novelty and contamination with international tastes.

Nutella and innovation: the future of the brand

Nutella Peanut is just the beginning. Ferrero has already announced the arrival of the Ferrero Rocher Chocolate Squares: square-shaped chocolates with different variations, including caramel, dark, white. This shows that the company is ready to renew itself and conquer new palates.

Sweet recipes with Nutella Peanut: delicious ideas such as pancakes, cakes, biscuits or muffins in which the use of Nutella Peanut enhances the flavour.

Nutella Peanut becomes the main ingredient in the desserts we know and love, giving a decisive twist to the flavor. Just a spoonful of this cream is enough to transform a simple recipe into something special.

Here are some easy and irresistible ideas that we can prepare:

• Nutella Peanut Pancakes Prepare a small tower of soft pancakes, spread them while still warm with a generous layer of Nutella Peanut and add slices of banana or dried fruit. The flavor will be strong, enveloping, with the right toasted and sweet note that conquers at the first bite.
• Soft cake with Nutella Peanut variegation In a margherita cake, add spoonfuls of Nutella Peanut before baking. Create marbling with a fork: each slice will be marbled and fragrant, perfect for breakfast.
• Vegan Cookies with Nutella Peanut Mix flour, sugar, seed oil and a generous dose of Nutella Peanut. Form balls, flatten them and bake for 10 minutes. We get biscuits that are crunchy on the outside and soft on the inside, ideal to accompany coffee.
• Nutella Peanut Heart Muffin We fill the muffin cups with half the dough, add a teaspoon of Nutella Peanut in the center, then cover with more dough and bake. At the first bite the creamy heart will surprise anyone.

These recipes are the perfect base for those who love to experiment. With a few quality ingredients, we can obtain new, fragrant and tasty desserts. The simple addition of Nutella Peanut gives character to already tried and tested desserts, always bringing a pinch of novelty and originality.

Savoury combinations and unusual uses: less common variations for savoury lovers (for example sandwiches, savoury pancakes or finger food).

If you think that Nutella Peanut is only for those with a sweet tooth, you are very wrong! The salty note of peanuts opens the door to creative uses even in non-sweet dishes, giving surprises and contrasts of flavor that are nothing short of irresistible.

Here are some original suggestions to try right away in the kitchen:

• Sandwich with Nutella Peanut, Raw Ham and Apple Spread Nutella Peanut on a slice of rustic bread, add thin slices of green apple and one or two slices of raw ham. The combination of creaminess, sweetness and the saltiness of the ham creates a sandwich with a unique taste.
• Savory Pancakes with Nutella Peanut and Crispy Bacon Let's make some small savory pancakes (just reduce the sugar in the dough and add a pinch of pepper). Spread Nutella Peanut on top and add crispy bacon: a surprising contrast that really works.
• Finger food with Nutella Peanut and fresh cheese We use whole wheat bread canapés or crunchy crackers, spread a thin layer of Nutella Peanut and complete with fresh cheese, such as ricotta or goat cheese and a sprinkling of pepper. A tasty appetizer for aperitifs and brunches.
• Chicken and Vegetable Wrap with Nutella Peanut Touch In a tortilla, we spread lightly Nutella Peanut, add strips of grilled chicken, lettuce and carrots. The result is a lunch different from the usual, balanced between saltiness and sweetness.

These combinations always surprise guests and show how versatile Nutella Peanut is. Often, just a spoonful is enough to add a new color and an extra kick to the simplest dish. Experimenting becomes easy, and every bite tells a new story.

Conclusion: Will Nutella Peanut revolutionize our breakfasts?

Nutella Peanut is more than a new flavor: it is a strong signal of change. The idea that Ferrero dared to touch an iconic formula makes us understand that habits can evolve. I, personally, can't wait to try it. How about you?

Let's talk about it together: What do you think of this news? Are you curious? Would you like it in Italy too? Write me everything in the comments: I love to compare myself with those who, like me, have Nutella in their hearts (and in their bread).